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Department of Business Administration

About the Department

The Department of Business Administration at C.M. Annamalai Arts & Science College for Women, Vellathur, was established in the academic year 2019-2020 with a vision to develop future business leaders and entrepreneurs. The department offers industry-focused education that equips students with essential managerial, leadership, and analytical skills, preparing them for successful careers in business, management, and entrepreneurship.

With a blend of theoretical knowledge and practical training, the department conducts guest lectures, industry visits, and skill development programs. The Consumer Club organizes awareness initiatives, while students are encouraged to participate in intercollegiate competitions, industrial training, and leadership programs.

Each year, the B.B.A. program admits 30 students, fostering a close-knit academic environment for interactive and experiential learning.

About the Course
– B.B.A.

The B.B.A. program is a three-year undergraduate course designed to:

  •  Provide comprehensive business education, covering all key areas of management.
  •  Develop entrepreneurial skills and leadership qualities.
  •  Enhance students' analytical, problem-solving, and decision-making abilities.
  •  Offer hands-on exposure to corporate practices through internships, industrial visits, and practical training.
  •  Encourage students to pursue higher education in MBA, CA, CS, and other professional courses.
Modern Tools

The curriculum integrates modern business practices, digital transformation, and strategic management principles, making students industry-ready professionals.

year
First Year
  •    Principles of Management & Organizational Behavior
  •    Business Communication & Soft Skills
  •    Financial Accounting & Cost Accounting
  •    Business Mathematics & Economics
year
Second Year
  •    Marketing Management & Consumer Behavior
  •    Human Resource Management & Industrial Relations
  •    Business Law & Corporate Governance
  •    Entrepreneurship Development & Startups
year
Third Year
  •    Financial Management & Investment Analysis
  •    Operations & Supply Chain Management
  •    E-Commerce & Digital Marketing
  •    Business Research Methods & Project Work

The course structure includes electives in Tally, Business Analytics, International Business, and Strategic Management, along with industry-oriented training.

Price
Career Opportunities

A B.B.A. degree opens doors to diverse career opportunities in corporate, financial, marketing, and entrepreneurial sectors:

  •   Business & Management Roles – Business Analyst, Operations Manager, HR Executive.
  •    Marketing & Sales – Digital Marketing Specialist, Brand Manager, Sales Executive.
  •   Finance & Accounting – Financial Analyst, Banking Executive, Tax Consultant.
  •    Entrepreneurship & Startups – Business Owner, Franchise Manager, Startup Consultant.
  •    Public Administration & Government Jobs – UPSC, TNPSC, Banking, Railway Services.
  •    Higher Education & Professional Courses – MBA, CA, CS, CFA, Data Science.

Graduates can also pursue higher studies such as MBA in Marketing, Finance, HR, or International Business, leading to specialized careers in management.

Why Choose B.B.A at CMAWC?
  •   Well-structured curriculum integrating theoretical and practical business education.
  •    Industry exposure through guest lectures, internships, and corporate networking.
  •    Skill-oriented training programs in Tally, Digital Marketing, and Entrepreneurial Development.
  •   Opportunities to participate in business competitions, startup incubation, and leadership training.
  •   Guidance for higher education, government exams, and corporate placements.

The Department of Business Administration at CMAWC is committed to developing innovative, industry-ready professionals equipped with strong managerial skills and business acumen.

Graduates of B.B.A. will be able to:

  •   Understand business concepts and managerial functions to apply in real-world scenarios.
  •   Develop leadership, decision-making, and problem-solving abilities in various business environments.
  •   Analyze financial, marketing, and operational strategies for corporate and entrepreneurial success.
  •  Utilize technology and digital tools for business management and innovation.
  •   Engage in lifelong learning by pursuing higher studies or professional certifications.
Opportunities
  •   To establish a model business education program that aligns with corporate and entrepreneurial needs.
  •   To provide quality education in business and management to students, especially from rural backgrounds.
  •   To enhance learning outcomes through collaborations with industries and professional bodies.
  •   To encourage faculty and students to pursue research, skill-based certifications, and leadership training.
  •  To develop business incubation and startup support programs for students
  •   To establish collaborations with leading corporations for internships and placements.
  •   To introduce skill-based certification programs in Tally, Digital Marketing, and Business Analytics.
  •   To organize national and international conferences on emerging business trends and innovations.
  •   To conduct business strategy simulations and case study competitions for practical exposure.